Profile

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Lorenzo Barassi

Born in Milano;
1995 – Start to work as photographer’s assistant;
1997 – Degrees in Photography at Istituto Europeo di Design (4 years course), Milano;
1998 – Established Fuorifuoco Photo Studio with Dario Mastrocola: shooting for advertising, fashion, magazines, music industry, craft companies;
2002 – Closed Fuorifuoco Photo Studio and start working as freelance;
2008 – Moved to Tokyo;
2011 to now Managing the photo studio in Tokyo at the Japanese branch of YOOX.COM, creating the digital contents for YOOX and Diesel Japan on line store;
2015 to 2016 Collaboration with OYSTER.COM and TripAdvisor, shooting Hotels, Resorts and various Locations around Japan.
2016 to now Management of all the digital production (Website and Social Media) for the brand Kay Me, Tokyo

Work list (selection)

Magazines:
L’Espresso, COURRiER Japon, Rolling Stone Italy, GQ Italy, GQ Japan, Metropolis, Time Out Tokyo, ACCJ Magazine, Lettera/Abitare, Kult, Sport & Street, Sportswear, Tokion, Ecocolo, Vingtaine, Glitter, Lives, Someone’s Garden, Nespresso Magazine, Flair Austria.

Collaborations:
Google Japan, YouTube Japan, YOOX.COM, TripAdvisor, Oyster.com, Diesel, Nespresso, Sony Ericsson, Pirelli Japan, ANA, CBRE Japan, Zucchetti/KOS, Bellosta Rubinetterie, Kay Me Japan, Formia Glass, Vitamina Jeans, Rifle Jeans, American Chamber of Commerce Japan, Italian Chamber of Commerce Japan, Carhartt, Red Bull Italy, Universal Music Italy, V2 Records, IED Milano.

Artists (EPK, video clip, visuals for live set)
Casino Royale, Subsonica, Africa Unite, Gli Amanti, Gregory Darling, Negrita, Howie B, Yukari Fresh, Ezra, Laurent Garnier, Sud Sound System, Royalize.

Special Video Projects (direction):
My Life: a video story about Alioscia Bisceglia italian singer (Video performance at Milano Triennale, 2002);
Someone’s Garden for Nike Japan, “Life Is Sport: 5 videos, 5 stories, 5 artists around the world” (2007);
Le Film Clandestin, “The Book of Light” (Short movie, 2007);
BMW Video Contest ,”Mayday” in collaboration with Rino Tagliafierro (2’00” short video, 2008)

ミラノ生まれ。
1995 アシスタント、そしてプロカメラマンとして仕事を始める。
1997 Istituto Europeo di Design di Milano, 写真コース卒業
1998 グループ Fuorifuoco を結成
2002 フリーカメラマンとして活動開始
2008 活動の拠点を東京に移動
2011〜現在 YOOX.COM 日本支店とコラポレーションを開始(東京スタジオの運営、YOOX、及び、Diesel Japanのオンラインストアのコンテンツ作成)
2011 岩手県陸前高田でItalians For Tohoku(東北復興のためのイタリア人会)の一員として支援活動を行う
2015〜2016 OYSTER.COM and TripAdvisorとコラボレーション(日本中のホテル、リゾート、又、ロケーション撮影)
2016〜現在 日本製ジャージードレスブランド kay me (maojian works株式会社)のデジタルプロダクション(ウェブサイトやソーシャルメディア等)マネジメント

主な作品
雑誌: L’Espresso, COURRiER Japon, Rolling Stone Italy, GQ Italy, GQ Japan, Metropolis, Time Out Tokyo, ACCJ Magazine, Lettera/Abitare, Kult, Sport & Street, Sportswear, Tokion, Ecocolo, Vingtaine, Glitter, Lives, Someone’s Garden, Nespresso Magazine, Flair Austria.

コラボレーション・顧客:
Google Japan, YouTube Japan, YOOX.COM, TripAdvisor, Oyster.com, Diesel, Nespresso, Sony Ericsson, Pirelli Japan, ANA, CBRE Japan, Zucchetti/KOS, Bellosta Rubinetterie, Kay Me Japan, Formia Glass, Vitamina Jeans, Rifle Jeans, American Chamber of Commerce Japan, Italian Chamber of Commerce Japan, Carhartt, Red Bull Italy, Universal Music Italy, V2 Records, IED Milano.

アーティスト(EPK, video clip, visuals for live set):
Casino Royale, Subsonica, Africa Unite, Gli Amanti, Gregory Darling, Negrita, Howie B, Yukari Fresh, Ezra, Laurent Garnier, Sud Sound System, Royalize.

映像ディレクター:
– My Life: a video story about Alioscia Bisceglia italian singer (Video performance at Milano Triennale, 2002);
– Someone’s Garden for Nike Japan, “Life Is Sport: 5 videos, 5 stories, 5 artists around the world” (2007);
– Le Film Clandestin, “The Book of Light” (Short movie, 2007);
– BMW Video Contest ,”Mayday” in collaboration with Rino Tagliafierro (2’00” short video, 2008)
– 企業イベント、パーティのVJセット (Red Bull, Carhartt etc.)